Project Delivery Group update: Adult Social Care marketing campaign plans
Reources to support this year’s DHSC recruitment campaign
The annual Adult Social Care recruitment campaign – Make care your career – will be launch in early October (exact date TBC).
Advertising will begin throughout Oct-Nov 2025 and then again Jan-Mar 2026 across a range of channels, including video-on-demand, radio, social media and online. This activity will drive the target audience (adults aged 18-39 in lower socio-economic groups and with the right values) to apply for roles on the DHSC website.
Alongside this activity they will be recruiting ambassadors/care champions – care workers who can creating authentic and relatable social content to share their real experiences of working in care. If you know anyone who would be great for this role, please get in touch.
While it would be great to align your activity with the campaign, we appreciate that recruitment is required throughout the year. Therefore, the following is available for you to use:
Resources to help your recruitment: https://www.adultsocialcare.co.uk/recruit.aspx
An application toolkit for candidates, to help them produce good quality applications and get ready for interviews: https://www.adultsocialcare.co.uk/application-toolkit.aspx