2019/20 "time to get your flu jab" campaign starts

Once one member of staff gets a dose of flu, it sweeps through both workforce and potentially clients causing a devastation of staffing and rota problems. Public Health England have issued a series of resources for you to use in your campaign to up your staff ‘flu jab’ participation rates. Read their letter and access their resources below:

The brand new flu vaccination campaign for health and social care workers launches for the coming 2019/20 flu season. “Time to get your flu jab” takes a new approach – created for use by all social care organisations by Public Health England and NHS England & NHS Improvement – the staff facing campaign focuses on the protective benefit of the flu vaccination using a “Shield” motif.

Campaign materials show social care, social worker and other community based care staff going about their work protected by the shield of flu vaccination and the message “Help protect yourself, your family and the people you support. Get your free flu jab”.

 The campaign is available to all organisations to use and adapt to encourage the uptake of flu vaccinations by frontline health and social care staff – the resources available include:

• Social Care and community/mental worker posters (three variations)

• NHS Trusts posters (6 posters - featuring a Doctor, Porter, Nurse, Mental Health Nurse, Social Worker and Paramedic)

• Leaflets for health and social care audiences

• Sticker artwork

• Social media toolkits including static and animated images for Instagram, Twitter and Facebook

• Brand artwork

• Communications toolkit (including long and short copy)

• FAQs

• Screensavers

• Email signatures

 All materials, including adaptable artwork and social media tools, are available on PHE’s Campaign Resource Centre for colleagues to download or print locally. We would encourage organisations to localise these resources to suit their own local requirements – however please do use the brand guidelines which can be found here.

We are also keen to extend our photo-library to include a wider range of health and social care roles so do let us know if you have images you own that you are willing and able to share with colleagues across the health and social care system.

*To Note: There are a range of digital resources available – those targeting social care staff use the phrase “” and not “patients”.

Kind regards,

Will Juba

 Will Juba-Whitfield | Senior Partnerships Manager (Starting Well)

Health Marketing & Public Engagement |Public Health England

Ph: 020 368 20672 |ext. 20672

Mob: 07975 237023

http://www.gov.uk/phe |Follow us on Twitter @phe_uk